Vacation Rental Marketing

How can a Partnership with Destination Florida Vacation Rentals benefit You?

Destination offers professional vacation rental management. Whether your goal is to rent your property seasonally or to generate the maximum revenue annually, Destination has a rental management program that is tailored to your needs. Destination accomplishes the highest level of results by utilizing many marketing techniques.

 

DATA-DRIVEN SEGMENTATION

Destination has developed our proprietary relational database of hundreds of thousands of bookings and inquiries. This allows us to pinpoint and pursue a very strategic and specific customer. This increases booking rates and our owner's revenue.

HYPER-LOCAL APPROACH

Destination takes the demographics, seasonality, and personality of our unique location into account with our marketing techniques. As a result, 55% of guests rebook with Destination at some time in the future. Matching the guest with the right property is an important component of Destination’s success. The unusually high rebooking rate is evidence of Destination highest level of service, the highest quality product, and proof that our hyper-local approach drives revenue to our owners.

HIGH VISIBILITY

Gain more visibility with more control. Destination has carefully and creatively developed our online marketing approach. Your property will be listed on more than 25 major booking websites. Destination has guaranteed the best placement on these sites. Destination continually monitors the changes that the OTA’s push out to the market and rapidly make the required adjustments. 

SOCIAL MEDIA ADS

Destination has partnered with the most successful Facebook and Instagram marketing partner in the country. Through this partnership, Destination takes advantage of their proprietary technology. It does what no human can. This technology automatically optimizes our budget across multiple advertising objectives to meet our revenue goals.

ENGAGEMENT SEGMENTS

Destination has the ability to analyze customer engagement. By calculating six levels of engagement Destination can identify, can organize, and can customize content to increase customer engagement to increase bookings and revenue. Destination can take this a step further by building custom segments. Destination uses this to target specific locations to optimize marketing to targeted locations worldwide.

A/B TESTING

Destination is continually evaluating what marketing programs yield the highest results. Frequently we will build and run two variations of the same marketing campaign simultaneously to a small test group. Destination tests and measures the effectiveness of the campaigns then the most effective campaign is used. Ensuring the highest ROI.

The only onsite Isla del Sol vacation rental company locally owned and operated by People Who Care!